Our Story

Don’t worry about failure, you only have to be right once – Dew Houston’

It inspires us because it’s simple but dynamic, and completely embodies the risk and the reward that’s inherent in business. If we focus on failure, then we won’t be in the right mindset to learn from our mistakes and improve. After all, at the end of the day, all we need is one good idea, one product that an underrepresented audience wants, one service that an industry needs, and we’re set.

BAJ (Beauty by Akinola Jane) is an all-natural haircare line that uses only all gift of nature to produce all natural brand. We mix natural product in its raw form to produce delectable hair care products ranging for Shampoo, hair conditioner, hair butter for dandruff, distorted hair growth and hair breakage, beard oil and hair natural water

As a beauty entrepreneurial expert and CEO/founder of BAJ (Beauty by Akinola Jane) with 6 years’ experience developing solutions, products, formulations, and methods for data analysis, formulations, to production, Titilayo Adeh has prepared herself to be at the forefront of the paradigm shift to the natural beauty industry, and be an iconic trendsetter within this space of the movement. Titilayo Adeh started her research using natural product to gain healthy hair in 2015. 

At a time when the natural hair industry was beginning to create an identity for itself,  Titilayo Adeh was in her kitchen brewing her natural concoctions which then made her grounded with the knowledge to produce hair natural products. Titilayo Adeh started selling her homemade hair natural product in Nigeria in 2016. She picked up the resilient spirit of using natural products to solve problems from her mother and ever since she continues to research and develop 100 percent natural product to win the war against harmful chemicals to the hair.

Vision & Mission


We have a very clear business. The “natural” element of our product shows how we intentionally and make deliberate action to ensure that we create non-harmful products that works. The business speaks for itself.


BAJ aims to provide natural, organic and eco-friendly product. Our unique selling point lies in the natural ingredient used in production. The ingredient are alcohol-free, skin-friendly, hypo-allergenic or allergen-free, and made without animal testing. The hair natural product are geared towards solving hair problems such as dandruff, distorted hair growth, hair breakage and manage a healthy hair.